Ad metrics calculator (CPC/CPA/CTR/CPM)
Enter impressions, clicks and spend to get CPC, CTR, CPA and CPM at once.
Result
1,000 clicks on 50,000 impressions with $500 spend: CTR 2%, CPC $0.50, CPA depends on conversions, CPM $10.
Example
Compute CPC, CPA, CTR and CPM from impressions, clicks and spend in your browser. Values stay on your device.
1,000 clicks on 50,000 impressions with $500 spend: CTR 2%, CPC $0.50, CPA depends on conversions, CPM $10.
Processed locally in your browser.
Methodology
CPC = spend / clicks; CTR % = clicks / impressions × 100; CPA = spend / conversions; CPM = spend / impressions × 1000.
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