CAC/LTV calculator
Enter the acquisition spend, new customers and LTV to get the CAC and LTV:CAC ratio.
Result
Spending $5,000 to acquire 100 customers with an LTV of $150 gives CAC $50 and a 3:1 LTV:CAC.
Example
Compare customer acquisition cost to lifetime value in your browser. Values stay on your device.
Spending $5,000 to acquire 100 customers with an LTV of $150 gives CAC $50 and a 3:1 LTV:CAC.
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Methodology
CAC = spend / newCustomers; ratio = LTV / CAC.
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